http://zamarinc.comumbracoenScreen Printed T-Shirts for Church Retreatshttp://zamarinc.com/blog/2013/11/8/screen-printed-t-shirts-for-church-retreats.aspxFri, 08 Nov 2013 10:39:11 GMThttp://zamarinc.com/blog/2013/11/8/screen-printed-t-shirts-for-church-retreats.aspxMen, women, and youth alike gather at church retreats to fellowship and sharpen each other every weekend. This year, have customized screen printed tshirts as a great reminder of a great weekend. Choose from a rainbow of tshirt colors at Zamar Screen Printing Inc., and include your key scripture, or the year with your theme.  Contact Zamar Screen Printing about non-profit pricing for churches.

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Screen Printing Special Effectshttp://zamarinc.com/blog/2013/11/3/screen-printing-special-effects.aspxSun, 03 Nov 2013 06:36:50 GMThttp://zamarinc.com/blog/2013/11/3/screen-printing-special-effects.aspxLooking for Special Effects on screen printed tshirts? Try a Gel Look, Glitter, Glow in the dark, Puff, Foil Imprints, or High Density (for high detail with clean raised edges) for a truly custom print on your tshirt! Zamar Screen Printing Inc. can screen print all of your cool special effects. Make your next custom tshirt really memorable!  Contact us today for pricing.

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School Fundraisershttp://zamarinc.com/blog/2013/9/17/school-fundraisers.aspxTue, 17 Sep 2013 15:00:01 GMThttp://zamarinc.com/blog/2013/9/17/school-fundraisers.aspxEvery year, parents and kids alike work on fundraising for their schools or clubs. This year, have custom tshirts printed up from Zamar Screen Printing Inc. and sell your tshirts to raise money. Our prices will enable you to efficiently get your message out, and everyone loves to support a good cause.

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Screen Printed Tshirts for Schoolshttp://zamarinc.com/blog/2013/9/6/screen-printed-tshirts-for-schools.aspxFri, 06 Sep 2013 12:57:12 GMThttp://zamarinc.com/blog/2013/9/6/screen-printed-tshirts-for-schools.aspxHere at Zamar Screen printing Inc., we screen print tshirts for anything imaginable! Have a club at school? Have a club tshirt printed for Drama, French, Spanish, National Honor Society, Student Council, FFA, D.E.C.A., Science, Yearbook Club or any others? How about a sports team? Get tshirts printed for Cheerleading, Volleyball, Soccer, Basketball, Bowling, Track and Field, Cross Country, Lacrosse, or any team!

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Science Fair Screen Printed Tshirtshttp://zamarinc.com/blog/2013/9/6/science-fair-screen-printed-tshirts.aspxFri, 06 Sep 2013 12:53:12 GMThttp://zamarinc.com/blog/2013/9/6/science-fair-screen-printed-tshirts.aspxDoes your school have cool science fairs? What a great way to motivate kids by giving them a custom screen printed tshirt for participating. You can order these from Zamar Screen Printing Inc. and we will help you with your design.

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Sports Team Screen Printed TShirtshttp://zamarinc.com/blog/2013/9/6/sports-team-screen-printed-tshirts.aspxFri, 06 Sep 2013 12:51:16 GMThttp://zamarinc.com/blog/2013/9/6/sports-team-screen-printed-tshirts.aspxRally your team this year by ordering custom tshirts for everyone! Don't forget to order for mom and dad to wear during the game. Zamar Screen Printing Inc. has a rainbow of color tshirts that can be customized with your team's colors and logo. Order quality screen printed Tshirts for a great team photo that will last a lifetime.

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Visiting a leads group and the vetting processhttp://zamarinc.com/blog/2013/6/28/visiting-a-leads-group-and-the-vetting-process.aspxFri, 28 Jun 2013 08:46:57 GMThttp://zamarinc.com/blog/2013/6/28/visiting-a-leads-group-and-the-vetting-process.aspxA friend of mine told me an interesting story about one of her worst visits to a leads group. She had done the pre-screening process and this group looked to be a great possibility, so she visited. When she got there, the person who invited her told her where to sit. She wanted to network, but no one came up to her.  She felt a little out of place and thought members should be welcoming her.  Well, that did not happen, so she chatted with a couple people before the meeting.

During the meeting, guests got less time to introduce themselves as the regular members - it was some big invite a guest  day, so there were a lot of guests and time did not allow for them to introduce themselves like the regular members.  At the close of the meeting, the President said that all guests were to immediately meet behind the double doors in the back of the room.  She thought this was odd, but did as she was told.

When she entered the double doors, two members were there with clipboards that had applications and pens attached.  All the guests were already back there and had clipboards in hand.  She politely refused the clipboard and asked, "What is this for?"  One member said that it was the application form to join the group.  She said, "Well, I am not even sure I want to join this group.  Just as you say you want to vet me, I want to vet this group."  The member said, "Well then, what questions do you have?"  She said that she has lots of questions and before she would ever join a leads group, she would want to vet the members and do one-on-one meetings with those who were likely to be referral partners.  All the other guests listened on and agreed with her and handed their clipboards back to the membership recruiters.

If this happens to you, be very weary of this high pressure sales tactic.  When you do visit a leads group, here are some tips to help you vet the group:

1. Do not look at the members of the group as prospective clients; rather evaluate the quality of the members as prospective referral partners. Most leads groups will allow you to visit twice before asking you to join.  Visit the maximum you can.

2. While visiting you will want to determine the following:

  • What energy/spirit does the group have?  Is the group givers or takers?  You will want a group that is obvious givers (and you too need to have that mindset), has high energy and enthusiasm.
  • Do you feel a good connection with the group?  Did you feel comfortable?
  • Were you welcomed properly?  Did they greet you when you first arrived?  Were you introduced to others in the group before the meeting started?  How did they receive you?
  • Was there good leadership among the Board members in the group?
  • How was the meeting run?  Was it well-managed or a free-for-all?  Were the member's time respected and the meeting end at the proper time specified?
  • Do they stress quantity or quality of leads?  Beware of any group stressing quantity.  Chances are the quality of those leads will be low.

3. During the two week period you are visiting a leads group, concurrently ask to have one-on-one meetings with members of the group, especially those who may be good referral/power partners.  Get a good feel for their receptiveness to you joining the group.  Are the members professional, offering a quality product or service that you would be willing to refer to, and stake your reputation on?

Once you have followed this screening process, you have done your due diligence and can make a decision.  Do not be hasty in choosing one.  If it does not feel right, it probably is not right.  Keep seeking

I remember one of the leads groups my friend pre-screened already had her business category filled, but in her pre-screening process over the phone she knew it was a great group.  She stayed in touch with the group and continued to look for other groups.  Eventually, the business that was in my friend's business category was asked to leave and she was invited as a guest.  She ended up joining this group.  Patience is a key factor to finding the right group.

As with any networking event you are considering, be professional. Making a good first impression is important.  One way to make a good first impression as a professional and successful business is to have embroidered or screen printed apparel with your company logo and/or a professional name badge.  If you need ideas on corporate apparel or name badges, contact Zamar Screen Printing.

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Choosing a leads group to visithttp://zamarinc.com/blog/2013/6/28/choosing-a-leads-group-to-visit.aspxFri, 28 Jun 2013 08:43:12 GMThttp://zamarinc.com/blog/2013/6/28/choosing-a-leads-group-to-visit.aspxOne way to effectively market your business is by joining a leads group. Now there are factors to consider when deciding whether or not a leads group is right for your business, but once you have decided that joining a leads group is right for your business, here are some easy steps to determine what group to select.

  1. Research what leads group organizations are in your area.  Find one in close proximity of your business.  You can find some of these leads groups on www.meetup.com or www.places2network.com.  There are also some national networking groups such as BLA (Business Leads of America), BNI, Le Tip, I Take the Lead, and others within Chambers of Commerce.

  2. Determine if a Business to Business (B2B) or a Business to Consumer (B2C) leads group is best for you. If you have a B2B type of business, you may want to consider finding a B2B group.  However, some very good mixed B2B and B2C groups exist that have a good amount of B2B members.

  3. Before you go visit a leads group, you will want to do your research, so as not to waste your valuable time visiting leads groups that are not a good fit. You can find out much of this information by contacting the leads group President or Membership Chair and/or looking up the membership rosters online to see if members are prospective referral partners.  You will want to find one that has business members who are also marketing to your target market (called referral partners or power partners).

    When considering a group to visit ask the following:
    • How many members are active (have regular attendance) in the group?
    • What are the requirements/policies of the group?  Do they uphold a strict attendance policy (this is a sign of a good group).  Do they promote quality leads or quantity of leads? Groups promoting quality leads are often times more beneficial.
    • What is the turnover ratio of members?
    • What types of businesses are members of that chapter - to determine amount of potential referral partnerships.
    • When do they meet and does that work with your schedule?
    • Where are they located - is it in a good geographic area for your target market?

In our next article, we will discuss what to do once you have pre-screened several groups and are ready to visit.  As with any networking event you are considering, be professional.  Making a good first impression is important.  One way to make a good first impression as a professional and successful business is to have embroidered or screen printed apparel with your company logo and/or a professional name badge.  If you need ideas on corporate apparel or name badges, contact Zamar Screen Printing.

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Is joining a leads group right for your business?http://zamarinc.com/blog/2013/6/28/is-joining-a-leads-group-right-for-your-business.aspxFri, 28 Jun 2013 08:36:38 GMThttp://zamarinc.com/blog/2013/6/28/is-joining-a-leads-group-right-for-your-business.aspxOver the years Zamar Screen Printing has been in leads groups on and off. It takes a big time investment, as well as a financial investment. So, you really have to start with the question, is joining a leads group right for my business?

Here are some questions to consider:

  1. Are you willing to make the time commitment to make a leads group work for you? It is not enough to show up every week (and showing up every week is important).  When you start a new leads group, you need to conduct at least one weekly one-on-one meeting with a member of the group, until you have made it through all the members.  People do business and refer business to those they know like and trust.  A whole entire other article could be devoted to how to have a successful one-on-one networking meeting, but the key to remember is ask the other person about them and their business, ask them how you can help them and take notes for follow up.  Hopefully, they will reciprocate.  Although members of the group could be prospective clients, think of them more like potential referral partners.
  2. Is your business the type of business that is likely to get leads from people who know, like and trust you? Realize that leads won't happen right away.  People only refer to those who know, like and trust you.  So, you have to build and foster relationships within the group.
  3. Do you have the cash to participate? Most leads group will have anywhere from a $500-$1,000 per year cost associated with them.  Then you have to figure your time as money.  Time is not a hard cost, but if it limits your time to do billable work or make sales, then it should be considered as a cost.  Figure out how many leads that would turn into sales to break even.  Then double that, as your goal for the group.

If you are willing to invest the time and money, and think you could get enough leads that would turn into sales to profit from your investment, then joining a leads group could be a good marketing move.  In our next article we will discuss how to choose a leads group.

If you already are a member of a leads group, having inexpensive, unique promotional products to hand out from time to time can make an impression and give your fellow members something to remember your company.  Or, if you are the speaker at your group, having a promotional product that is useful, memorable and ties in with your business and/or the talk you are giving can make an impression.  Contact us if you want ideas on promotional products that will make your business stand out from the competition.

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Creating an Effective Elevator Commercialhttp://zamarinc.com/blog/2013/6/22/creating-an-effective-elevator-commercial.aspxSat, 22 Jun 2013 06:26:44 GMThttp://zamarinc.com/blog/2013/6/22/creating-an-effective-elevator-commercial.aspxYour elevator pitch is what you say to answer the question, "What do you do?" It should be 30 seconds or less and leave the person who asked the question intrigued and get them to ask follow up questions.

An elevator pitch is much like a sales call introduction.  If done wrong, you have lost the person.  If done correctly, you keep their interest.  In addition to answering the question, "What do you do?" your elevator pitch should also follow the ACE acronym format:
A - Affordable - Let people know you are affordable.
C - Competition - Acknowledge you have competition and how you are different
E - Everyone likes doing business with me becauseā€¦
Here's how a marketing consultant's elevator pitch might sound:
I'm a professional marketing consultant with a combined 28 years of experience in all areas of marketing and that is what sets me apart from all the other amateurs.    I'm very good at what I do and when a client is a good fit, I more than pay for my services.  Businesses like working with me because I find out quickly what it is they need to grow their business and then guide them along the way to get their marketing done right the first time!
Practice your elevator pitch - make sure it tells people quickly why your product or service is different than your competition.  When in a networking situation, never hand the other person your business card unless they ask for it.  Consider having an inexpensive promotional product to hand out when networking also - such as a refrigerator magnet or pen.   For more ideas on standing out from the competition when networking, contact us and we will be happy to assist.

An elevator pitch is much like a sales call introduction.  If done wrong, you have lost the person.  If done correctly, you keep their interest.  In addition to answering the question, "What do you do?" your elevator pitch should also follow the ACE acronym format:

A - Affordable - Let people know you are affordable.

C - Competition - Acknowledge you have competition and how you are different

E - Everyone likes doing business with me becauseā€¦

Here's how a professional marketing consultant's elevator pitch might sound:

I'm a professional marketing consultant for small to mid-sized businesses.  My 28 years of experience in all areas of marketing sets me apart from the amateurs. My clients love working with me, because I'm very good at what I do and when a client is a good fit, I more than pay for my services.

Practice your elevator pitch - make sure it tells people quickly why your product or service is different than your competition.  When in a networking situation, never hand the other person your business card unless they ask for it.  Consider having an inexpensive promotional product to hand out when networking - such as a refrigerator magnet or pen.   For more ideas on standing out from the competition when networking, contact us and we will be happy to assist.

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