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Archive for tag: Promotional Products

TOMA - what is that?

Top Of Mind Awareness (TOMA) is a great marketing tactic and often inexpensive. So what is top of mind awareness? Simply put, when someone thinks of a certain type of business in their community, what is the first business name that pops into their...Read More

Marketing As Simple As 1-2-3

You may have a better product or service than your competition, but if the right people do not know your product or service exists, you won't sell much. So what do you do? Identify your target market. There are many ways to reach potential bu...Read More

Sales ABC's - Tips to Increase Sales

I hear many people say they "hate to do sales". Well, what is "sales"? Many companies have different sales techniques and protocols they expect of their staff. Early in my career, I realized some of the most effective sales techniques did not seem l...Read More

Increase customer retention and referrals with promotional products

When a customer stops doing business with a company due to being unsatisfied with the product or service, the statistics are scary when it comes to losing customers and bad word of mouth advertising. Only 4% of unhappy customers will let you know...Read More